Women in Leadership | SheSays


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Last week I was invited to attend the SheSays‘ first event “Collective Mentorship Nights”.

That was a special night as they tried to bring a concept that involves collective growth to Stockholm. So think of it as a normal mentor session – but which involves a greater amount of people.

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The night was very inspiring with all the intimate discussion around topics we wanted advice on for the career growth!

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Young women may face unique challenges in asserting and developing a leadership style. One major problem is a shortage of female role models.

People often learn leadership styles by observing others; but there are often few female executives to observe.

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The SheSays – The only global creative network for women – brought those female models to inspire us with their successful stories.

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We met Susana Meza Graham, COO Paradox Interactive who said that her interest in leadership came from her early experiences working for AIESEC, a non-profit student organization.

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We talked also to Charlotte Henriksson – Vice President & COO of Content Agency Matter – who shaped her leader skills through a 10 plus years in the male dominated automotive industry.

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However Malin Ingevall – Program Director for Project Management at Berghs School of Communication and founder and CEO at We are the StoryDoers – said in her presentation that she has been developing her leadership skills her entire career without knowing it: as a receptionist, a producer, a project manager, a team lead, a coach, and for the last six years as CEO at a digital agency.

Effective leaders develop a sense of purpose by pursuing goals that align with their personal values and advance the collective good. And to support women’s access to leadership positions, we have to educate women and men about gender bias, create safe, equal workspaces to support transitions to bigger roles, and encourage women to not be agarics to lead and role big positions.

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In the end this was some of the thoughts the groups had about future leadership.

SheSays is an award-winning organization running free mentorship and events to women in the creative and marketing businesses. Why? Because they want to see more women at the top.

Looking forward for more of these inspirational events! J

Latest Social Media facts, figures, numbers & statistics of 2014


Did you know that Twitter has 255 million active users who collectively send 500 million tweets each and every day?

This is the latest Social Media facts, figures, numbers and statistics of 2014

75% of the engagement on a Facebook post happens in the first 5 hours.
53% of interaction between Google+ user and a brand is positive.
44% of users on Twitter have never sent a tweet!
84% of women and 50% of men stay active on Pinterest.
More than 2 users sign-up for LinkedIn every second.
23% of teens consider Instagram as their favourite social network.
Weekends are the most popular time to share Vines.
Number of snaps sent per day on SnapChat is 400 Million.
40% of YouTube traffic comes from mobile.
B2B marketers using blogs generate 67% more leads.

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This visual from Digital Insights

Facebook in Egypt .. The Adoption of Change!


Facebook is an online social networking service.
Facebook is an online social networking service.

When we talk about Facebook pages, we talk about brands. Facebook now has over 1 billion active monthly users. That is a staggering amount of people who brands could potentially be actively connecting and sharing with.

Managing a Facebook brand page takes time and effort, and brands need to step up and ensure they are making the most of Facebook as a communication tool.

This also means brands cannot just ‘talk the talk’, they have to actually put efforts in when it comes to standing out amongst other brands.

How do you use Facebook page to connect with young people?

Continue reading “Facebook in Egypt .. The Adoption of Change!”