PASSPORT TO SUMMER


Jasmine Elnadeem

Jasmine Elnadeem

Cairo summer vibes are amazing so after the daytime chilling under the sun, I’m going dancing ’till dawn.

After living in Sweden for some time now, summer holidays means washing and preparing those favourite pieces which were hidden away.

When I was young I didn’t really care about clothes as I was a tomboy in everything I do. But the more I grow older the more I see myself as a fashion junkie. I love Chanel and Dior though I can’t afford them, but I’m also in love with the Other Stories, H&M, WEEKDAY. Still Zara is my favourite. I buy clothes from different brands as long as I’m in love with the piece.

The red carpet culture has always taught us to celebrate perfection, but the in the now and in the social media age, people yearn more and more for something human. We saw how people celebrate a non skinny model.

Yes there is a shift towards celebrating beauty which that’s not stereotypical.

I feel super happy when I see brands or stores in Sweden acknowledging every type of woman.

But for now I will celebrate my time under the sun and I will enjoy it till the maximum.

LOVE ♥

Facebook in Egypt .. The Adoption of Change!


Facebook is an online social networking service.
Facebook is an online social networking service.

When we talk about Facebook pages, we talk about brands. Facebook now has over 1 billion active monthly users. That is a staggering amount of people who brands could potentially be actively connecting and sharing with.

Managing a Facebook brand page takes time and effort, and brands need to step up and ensure they are making the most of Facebook as a communication tool.

This also means brands cannot just ‘talk the talk’, they have to actually put efforts in when it comes to standing out amongst other brands.

How do you use Facebook page to connect with young people?

Continue reading “Facebook in Egypt .. The Adoption of Change!”

How Social Media is Affecting the Arab World [Infographic]


  • Social media is a force for empowering entrepreneurs through branding and marketing, say 86% of those polled in a study by the Dubai School of Government (DSG).
  • 84% said students would benefit from social media to develop entrepreneurial skills.
  • 81% agree that having national social media policies would facilitate better use of social media in the workplace.
  • Social media can help youth enter the workforce through job matching (70%), and up-skilling (84%).
  • Social media influences the workplace by triggering more customer satisfaction (85%), increasing trust between co-workers (78%), and boosting intra-agency collaboration.

 Social Media in the Arab World